Since 1946, our mission has been to provide children with high-quality toys, gifts and collectibles that encourage wholesome and imaginative play while nurturing an appreciation for education, animals, and the environment. We're proud to make and distribute exceptional brands that help children do this.

There is something special and a little bit magical about each of the products Reeves distributes. Each item Reeves offers extends a child’s imagination with exceptional play value - whether it is the special bond between a girl and her horse, a music box for secret treasures, the satisfaction of learning basic carpentry skills and building something while sharing time with a parent, the stimulation of a newborn's developing mind through bright colors and movement, discovering the world through role play, or the thrill of applying innovation to simple play concepts. Read more about Reeves here...