Reeves International, Inc. was founded by my father, Swiss entrepreneur Werner Fleischmann in 1946 when he recognized that there was an unserved market for high quality European brands such as Steiff, Corgi, Britains, Märklin, Kouvalias, and Furga in the U.S. market.
Throughout the 1950s, ‘60s and ‘70s, Reeves continued to introduce top brands into the U.S. market and became one of the nation’s top distributors of high quality, specialty toy brands. By the late 1970s, as a result of changes in the marketplace, Reeves decided to acquire and/or develop a proprietary brand and business. Toward that end, in 1985, Reeves acquired the Breyer Animal Creations® brand of model horses and accessories.
That's where I come in. After working in Switzerland for several years and performing my military service there, I deferred my place (twice!) at Tufts University Veterinary School to join my father at Reeves International in 1985; specifically to help with the acquisition and development of Breyer Animal Creations. Between 1985 and 1998, the Breyer business grew substantially and Breyer became recognized as the premiere brand of model horses and equine themed toys, gifts and collectibles. In 1998, I purchased Reeves International, Inc. outright from my father and continued to develop the business, domestically and internationally, to this day. Today, Reeves continues as a privately-held New Jersey corporation with administrative offices, design and distribution facilities located 45 minutes west of Manhattan and a sales showroom in Tsim Sha Tsui, Hong Kong.
In addition to the Breyer Animal Creations® brand and Reeves' The Big Dig®, Reeves represents and is the exclusive U.S. distributor of five high quality specialty brands: Enchantmints™, Geomag™ Kids, Gbaby by Geomag™, Red Toolbox, and Tolo®.
There is something special and a little bit magical about each of the products Reeves distributes. Each item Reeves offers extends a child’s imagination with exceptional play value - whether it is the special bond between a girl and her horse, a music box for secret treasures, the mystery of magnetism, the satisfaction of learning basic carpentry skills and building something while sharing time with a parent, or the stimulation of a newborn's developing mind through bright colors and movement.
So, though I never became a veterinarian, I still love animals, I am inspired by nature and my company is filled with people who feel the same way.
Since 1946, our mission has been to provide children with high-quality toys, gifts and collectibles that encourage wholesome and imaginative play while nurturing an appreciation for education, animals, and the environment. We're proud to make and distribute exceptional brands that help children do this.
You can find Reeves products in specialty toy and gift stores, museum and zoo gift shops and other fine retail establishments across the country. Use the “store locator” feature to find a retailer near you!
President, Reeves International, Inc